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Παρασκευή, 11 Ιουλίου 2014

Janet Morais, Founder & Creative Director, KOKET: "They love our details, the dramatic design, the high end quality materials, and the luscious fabrics."



Interview with Mrs Janet Morais, Founder & Creative Director, KOKET





- Mrs Morais, how KOKET became a reality? What’s KOKET vision?

The inspiration to KOKET brand came in a perfect night in New York City. The Love happened over a simple sketch of a chair in a NY lounge over cocktails, right away my desire to create other pieces with the same empowerment became euphoric. The man drawing the chair is now my husband.


The name KOKET comes from my nickname “Janette la coquette” a name given to me at a young age for my playful ways, so it was a name that represents me and my joie de vivre.

Creating my own brand of furniture has always been on my list of career goaIs. However I would only launch it when I felt the market was ready for something different and 2010 was the year KOKET was established. I wanted to cater to women; they are such fascinating beings. 

The vision of Koket is create highly desirable, empowering statement pieces.The innate desire to seduce and entice its devotees is perfectly illustrated in the Guilty Pleasures & Exotic Opulence Collections. Composed of dramatic case goods, luscious upholstery, exquisite lighting and decadent furs; all of which will mesmerize with their magical mineral medley, lux metallics, vibrant jewel tones and exotic peacock feathers.

-  In which markets does KOKET focus on?

KOKET’s top Market is NEW York, USA. We are currently available worldwide thru architects, designers, and luxury retail shops such as Harrods in London. Our market is definitely high end residential, we are also doing the redesign of the Saks Fifth Avenue stores across the country and a couple of major hotels.

Besides USA, our major markets have been France, Italy, United Kingdom, Russia, United Arab Emirates, Singapure, Hong Kong. 

KOKET has an entity well defined and its recognition has been increasing. 

I think the fact I have been raised between Europe and the US gave me atrained eye for haute taste and a dead on instinct of trends, so the world of international luxury brands is familiar to me.

- How did you adjust in global economic crisis and what messages do you receive from US and markets abroad?

The feedback it’s been really great: our sales are increasing, we are selling worldwide and most of our countries that had in mind to reach at the beginning are our best buyers. KOKET is definitely striking attentions. 

In the US is notorious the great feedback: the design team is heterogeneous, the exquisite details are distinguished and the handmade work isrenowned.  The same happens in different markets, they love our details, the dramatic design, the high end quality materials, and the luscious fabrics. 


-  Give us some KOKET's  ways of “doing the job”.

KOKET’s principal designers are a group of exceptionally artistic and well-rounded product designers who are led by me, and my mission is to inspire my staff to pursue their creativity and perfectionism to its maximum. 

For example, one of our designers and his breath-taking Gia Chandelier, have been chosen as the Bright Young Talent for the upcoming Light + Building Fair in Frankfurt, Germany.

The brand is managed by an elite staff of highly skilled people who strive to create moments of design seduction while seamlessly selling the collection worldwide through a selective network of interior designers and luxury retail stores. We have individuals working on countries like: USA at different states (NY, CA, FL, TX, IL, etc), Canada, France, Italy, UK, Germany, Spain, Russia, United Arab Emirates, Australia, to name a few.

And the line is manufactured by master artisans and jewelers from Portugal. 

KOKET is expanding in to a premier life-style brand where we will go beyond furnishings & we are also launching a design studio offering design services to our retail clients.